How Culture Influences Advertisement Translation - 2176 Words

How Culture Influences Advertisement Translation. Introduction In our everyday life, every time we watch television or while we are surfing the internet, advertising is behind the corner and sometimes we do not even realize we are listening to it. We are bombarded by slogans and catchy phrases that catch our attention and make us customers of the product advertised in a way that is not direct but instead hidden and implicit. Without being aware of it, we buy products because when shopping, something triggered in our mind: a hidden input given by a catchy phrase or a picture in the advert we remember. This is in fact the power of advertising: keeping the customers’ memory alive on the product. For big companies it is therefore important†¦show more content†¦In such a competitive word like advertising, the translator plays a very significant rule because he or she has to convey ideas, images and feelings in the most appropriate way in relation to the culture he or she is referring to. Newmark’s (1981) theories on translation studies can be applied to advertising and slogans. In his translation studies he first of all makes a distinction between semantic translation and literal translation: the semantic translation is used to render closely the contextual meaning of the original text, raising the importance of target text readers. Literal translation cannot be always applied since they do not convey the same power of words of the source text. He therefore emphasizes the power of communicative translations, which are the ones that project onto the readers the same effect produced by the source text on its readers. Moreover, Newmark focuses the attention on the fact that advertisements and commercials need to be translated at the level of text and not word-for-word if their message is to function in the target culture. Newmark therefore claims that the translator should emphasize the function of the whole text by using strategic words that catch people’ s attention. Among the theories on translation procedures and strategies, Nida (1964) has contributed in shaping the process of translation; he makes a distinction between: Technical procedures: †¢ analysis of the source and target languages; †¢ a thoroughShow MoreRelatedAnalysis of Oliviero Toscani’s â€Å"Tongues† Photo for United Colors of Benetton1362 Words   |  6 Pageschosen for analysis is one taken by Oliviero Toscani for a United Colors of Benetton campaign. The picture depicts three children – one African-American, one Caucasian and one Asian – all sticking their tongues out, from where the name of the advertisement – â€Å"Tongues†. This campaign for Benetton was launched in February 1991 and it was highly controversial. For example, â€Å"this image was deemed pornographic and subsequently withdrawn from display in Arab countries, where the depiction of an internalRead MoreMarketing Principles Of International Marketing1391 Words   |  6 Pagesmultiple ways. 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What You Must Know About Graduate School Essay Samples for Speech Pathology

What You Must Know About Graduate School Essay Samples for Speech Pathology What Does Graduate School Essay Samples for Speech Pathology Mean? When you're in high school, it's definite that you're expected to do a few write-ups and projects which require pen and paper. Because you are interested in getting the essay to communicate the very best information about you, you should do thorough preparation for the sample college admission essays to attain its purposes. Essay requirements will change from school to school, but you're going to probably be requested to write 250750 words. For a beginning, the usual application essay topics need you to use language that's absolutely free from language flaws and grammatical mistakes. When some schools may have specific instructions, some could provide a small bit more freedom. Many programs simply request that you submit a personal statement with no more guidance. Some graduate programs will request that you compose an extra essay about an issue within your favorite field. For additional information, get in contact with your selected school or program. Also, based on how developed the program is and what its mission could be, experienced clinicians could be particularly valuable for a few of the more policy-focused work involved with the undertaking. There are a lot of reasons that Marquette has one of the greatest graduate speech pathology programs in the nation. Graduate programs want students that are passionate about what they wish to do, not students that are just seeking to prevent the actual world for another few decades. Most grad programs require some type of private statement, which is where you'll receive the ideal opportunity to inform the school why your experiences and interests make you the ideal candidate for the program. You have to demonstrate that you wish to visit the school. Writing a wonderful graduate school essay is most likely much more straightforward than you may think. The ideal place to explain why you need to visit grad school is in your private statement. Since you may see, the format of the g raduate school application essay is extremely similar to other sorts of essays. Writing a high school essay if you've got the tips about how to do essay effectively. Your essay must incorporate an introduction, a body, and a conclusion. If you are in need of a well-crafted essay, then you can depend on us to deliver. Your admissions essay resembles any other essay you've written. As one may note, a very good essay can allow you to reach your dreams, and the awful paper can force you to fail. Instead, it may be a fantastic concept to emphasize your most impressive achievements. We used the general average rating that every program received to learn its peer reputation. It is advised to look for the one which has a fantastic reputation and offers high-quality papers at economical rates. The Graduate School Essay Samples for Speech Pathology Stories Citations and extracts from assorted sources have to be formatted properly. A description for this outcome isn't available due to this website's robotstxt learn more. You might have diverse experience but make certain all the information that you include is relevant. Of course you want to have an application essay to shine and, as a consequence, take your application to some other level. It is possible to also utilize it like a letter of intent template to make certain that you're following the right format. Both a written thesis and thorough exam is vital to successfully finish the program. For the time being, here's a hyperlink to a large article on how to generate your application more unique. UPenn's Career Services department supplies a huge assortment of CV samples along with the resume samples listed above. Begin an Independent Practice or Partnership Once licensed, you might also think about starting your own company so as to practice independently. Programs are in touch with one another and may have the ability to place you in touch with one who would be pleased to speak to you.

Global Strategies Of Business Organizations †MyAssignmenthelp.com

Question: Discuss about the Global Strategies Of Business Organizations. Answer: Introduction The components of a business model are value proposition, market participation, value chain infrastructure andmanagement model. In todays era of globalization, business organizations must in international market. Expanding globally can help business reduce cost, improve revenue and profitability, gain a huge customer base and take leverage of the modern technology that makes the world a global village. The Companies which are highly successful on global markets might have to bear substantial loss initially. Therefore it is of paramount importance for business to innovate the components of its business model. The strategies of global market which can be good for one organization might not be good enough for another organization .Business organizations should focus on innovation, global branding, andmanagement model and on itssupply chain management to succeed in the global market (Gamble and Thompson 2014). Discussion: Target markets and Mode of Entry While selecting the target markets, business organizations should measure the attractiveness of the market. There are four prime factors which a business organization must consider for target market selection. These factors are i) Size of the market and rate of growth of the market ii) Institutional Context of a particular country iii) Competitive environment of a region and iv) A markets cultural, administrative, economic and geographic (CAGE) distance from the other markets an organization serves. There are three stages of modes of entry which are passive response, initial overt entry and established international operation. The entry strategies adopted by a country can be exporting, licensing, joint venture, franchising and foreign direct investment (McGrath 2013). The Companies chosen for analysis of Target markets and mode of entry are from the food and beverage industry and airline industry. Starbucks and Virgin Airlines will be analyzed in this section of the report. Starbucks (Food and Beverage industry) Target markets of Starbucks Starbucks is an American global leading coffee chain which has its headquarters in Seattle, Washington. The organization is a very successful brand globally and has presence in around sixty two countries with more than 20,000 stores. Global expansion drives the growth rate of the leading caf chain and the organization had plans to open 500 new stores in China. Though Starbucks faced huge losses in Australia in the year 2008 and the coffee chain faced stiff competition from local cafes like Gloria Jeans and Coffee Club in Australia, still the country has been highly successful and widely accepted by customers in China and Australia. The market share of Starbucks in home country the United States is around 33 percent. Starbucks opened its first international store of coffee in Tokyo in the year 1996. While selecting the target markets, Starbucks earn the respect and trust of global customers and the culture and tradition of the host country is valued widely while selecting target marke t (Teeratansirikool et al 2013). The target market of Starbucks is well defined. Majority of customers of Starbucks are located in upscale suburban areas and cities. In Australia, Starbucks target tourists visiting Australia more than local customers and are located inside shopping malls and major tourist spots in cities like Sydney and Melbourne. In 1995, Starbucks entered in Japan with a Joint Venture between Starbucks International and Sazaby League. Seattle Coffee Company was also acquired by Starbucks in the United Kingdom, Starbucks operate in the Middle East with a licensing agreement with M.H. Alshaya Co. In China and Taiwan Starbucks has partnered with HQ Asia (Rothaermel 2015). The adults in the age group of 25 to 40 are the major target audience of Starbucks and this adult population is responsible for around 49 percent of business of Starbucks. The growth rate of this target market has been demonstrated to be around 3 percent and the target markets of Starbucks globally are customers with high disposable income and who have focus on the social welfare. In the global markets Starbucks also target young adults in the age bracket of 18 to 24 years who account for around 40 percentage of the population. This young group of population in different countries is an attractive target market segment for Starbucks because young adults are can meet in the caf, have fun, write term papers. This target market segment has a growth rate of 4. 6 percent and Starbucks can gain a huge customer base in this target market through digital platforms like Facebook, Twitter and Instagram which enable the caf to stay connected with the youth. The target audience of Starbucks also includes teenagers and kids. These customers in the age bracket of 13 to 17 years also account for 2 percent of the sales of Starbucks. Starbucks also target consumers who like to experience drinking delicious coffee at home by selling whole bean coffees and merchandise (Madsen and Walker 2015). Mode of Entry of Starbucks Starbucks Caf had joint venture with Dreyers Grand Ice Cream in 1995, had a strategic alliance with United Airlines in the year 1995, Starbucks has also given license to Aramark to operate in industrial sites, universities and colleges in the United States, Starbucks had a licensing agreement with Kraft Food. Licensing and partnership is the main mode of entry for Starbucks and the Company licenses with local company of the host country who has technical knowledge, Starbucks also entered in Joint Venture with some stores, for example, in South Korea Starbucks caf have a joint venture with Korea Co. , Ltd. Switzerland AG has a joint venture with Starbucks in Switzerland. In India Starbucks has partnership with Future Group and PVR cinemas (starbucks.in/ 2017). Qatar Airways (Airline Industry) Target Market of Qatar Airways Qatar Airways is headquartered in Doha and operates via hub and spoke model in 150 international countries in North and South America, Europe, Central and South Asia and Africa. In the year 2009, Qatar Airways started its operation in Australia and Melbourne. In the year 2016, the Qatar Airways had plan for expansion in China and developed a new European hub at Luxembourg Airport. Qatar Airways has expansion plan in South America. The target market of Qatar airways are global customers across the globe with high income who would like to enjoy premium quality services like good food and comfortable seats and are willing to pay hundreds of dollars for a flight ticket. These customers generally book business class tickets with the airline. Qatar Airways also offer economy class tickets for customers who want an affordable flying experience. The major competitor of Qatar Airways is Emirates and the Company targets customers who find Emirates expensive. The target market expansion of the airlines in 2017 will be 26 new destinations across the globe like Brazil, Thailand, San Francisco and many more. The cargo carrier of the airline delivers freight across 150 key business destinations across the globe (qatarairways.com/us/en, 2017). Mode of Entry of Qatar Airways Qatar Airways mode of entry in international markets is Joint Venture and partnership. For instance, India with more than 1.2 billion population is an important international market for Qatar Airways and the airline has entered into a partnership with Vistara which is a joint venture of Tata Sons Ltd and Singapore Airlines. Qatar Airways has membership with oneworld global alliance which was named the best by transport rating organization Skytrax (Johnson et al 2013). Globalization of Value Proposition The components of value proposition are product leadership, customer intimacy and Operational excellence. Gloria Jeans Coffees (Food and Beverage industry) The Gloria Jeans Coffees is headquartered in New South Wales, Australia. The caf operates in 39 countries across the globe with more than 1000 coffee houses. The Australian premium brand of caf has build global value proposition for customers by offering a wide range of coffee and hand-crafted snacks for its global customers. The global coffee chain achieves operational excellence by operating in a franchise mode in most of the global countries across the globe. The value proposition for product leadership is achieved by the caf beans and capsules, hot drinks, cold drinks and different merchandise like grinders; coffee mugs are available for customers in the coffee stores. The global value proposition is achieved by Gloria Jeans caf as the leading coffee chain has collaborated with Rainforest Alliance and certification by Rainforest Alliance has helped Gloria Jeans coffees to achieve operational excellence by developing a supply chain for procurement of best cocoa and coffee. The glo bal value proposition of Gloria Jeans Coffees focuses on creating value for its stakeholders by investing in sustainability efforts and corporate social responsibility for the members of the community. The Caf continuously innovate its business process to serve global customers delightfully. The tagline of Gloria Jeans Changing Life One Sip at a time and With Heart campaigns focus on CSR responsibilities of the caf and thus indirectly the Company enhances Customer Perceived Value. The coffee stores of Gloria Jeans are a perfect place for relaxation and rejuvenation for customers who can enjoy an amazing ambience with a sip of gourmet coffee (gloriajeans.com 2017). Globalizing the Value Proposition Virgin Airways (Airline Industry) Virgin airways operate as Virgin Atlantic, Virgin Australia and Virgin America. The Virgin airways develop a global value proposition by innovation of its business process continuously to provide excellent in-flight experience and delightful experience for its customers at the airport. The value proposition for global customers include delightful experience offered by members of cabin crew like ground staffs of the airlines helps customers to check-in using self-check in kiosks. The airlines provide comfortable lounge services for customers at the airport. A special menu is offered to business class customers of Virgin Airways. There are tangible components like comfortable seats with extra leg space, in-flight entertainment system. The airlines achieve operational excellence by ensuring safety to customers and maintaining punctuality during flight operation. Virgin Australia serve 52 destinations across the globe, Virgin Atlantic serves 29 destinations and Virgin America serves arou nd 24 destinations. The product leadership is obtained by the brand under the visionary leadership of co-founder Richard Branson with youngest fleets in the sky from Boeing and Airbus aircrafts which have huge capacity and are equipped with modern technology. The values of the culture of a country are incorporated and feedbacks from customers are taken regularly to achieve operational excellence and develop a global value proposition (virginaustralia.com/au/en/ 2017). Conclusion It can be concluded that global expansion can be beneficial for business in multiple ways. However there are potential risks of entering in a global market. The target market should be carefully selected by a business organization in the global market and organizations should focus on innovation of its business model to sustain in the global market. Few business organizations can enter all markets open to them. However business organizations must measure the attractiveness of the target market before entering the market. Time and substantial resources are required for organizations to develop into a reputed global organization. Bibliography Gamble, J.E. and Thompson Jr, A.A., 2014.Essentials of strategic management. Irwin Mcgraw-Hill. gloriajeans.com/. 2017.Food and Beverage Industry. [online] Available at: https://www.gloriajeans.com/ [Accessed 4 Oct. 2017]. Johnson, G., Whittington, R., Scholes, K., Angwin, D. and Regnr, P., 2013.Exploring strategy text cases(Vol. 10). Pearson. Madsen, T.L. and Walker, G., 2015.Modern competitive strategy. McGraw Hill. McGrath, R.G., 2013.The end of competitive advantage: How to keep your strategy moving as fast as your business. Harvard Business Review Press. qatarairways.com/us/en. 2017.Airline Industry. [online] Available at: https://www.qatarairways.com/us/en/homepage.page [Accessed 4 Oct. 2017]. Rothaermel, F.T., 2015.Strategic management. McGraw-Hill Education. starbucks.in/. 2017.Food and Beverage Industry. [online] Available at: https://www.starbucks.in/ [Accessed 4 Oct. 2017]. Teeratansirikool, L., Siengthai, S., Badir, Y. and Charoenngam, C., 2013. Competitive strategies and firm performance: the mediating role of performance measurement.International Journal of Productivity and Performance Management,62(2), pp.168-184. virginaustralia.com/au/en/. 2017.Airline Industry. [online] Available at: https://www.virginaustralia.com/au/en/ [Accessed 4 Oct. 2017].

Theron Fidiam Essays - North Maine Woods, Business,

Theron Fidiam Eng. 101 Professor Blois 10 October 2017 The Fall of the Paper Mill in Maine In the 60's production at the mills in Maine were booming. The demand for paper and paper products were at an all-time high. Maine had many large pulp and paper mills throughout the state. This was a time before recycling went main stream and the demand for paper was fierce. We were evolving globally, and everything was documented and stored on paper. The mills throughout Maine were in full swing and workers were making a decent living. In Millinocket, Maine the Katahdin mill was the largest in the world, employing 4500 people and that was just one of many in the state. This was a time when a job at a paper mill was coveted. In many cases the entire town worked at the mill enjoying financial security the mill brought. The mill was the life blood of many communities. No one could imagine the decline of the paper mill in Maine was only 20 years away. In the 70's production was around the clock at the mills and in felt as though nothing would change in the industry. Workers could provide for their families, purchase a home and enjoy the peace of mind the job brought. In many communities the mill helped with social costs in addition to their tax responsibility which brought financial stability to the region. This was a time when the demand for paper was at an all-time high. With increased production came more waste and emissions. The mill was the epi-center of financial stability in the community, consequently, no one spoke of the environmental problems that were imminent. The late 1980's the Environmental Protection Agency imposed new procedures, for the disposal of waste. the cost of business went up in the industry. (U.S. News) Behind the scenes the industry was dealing with substantial fines due to pollution and waste disposal practices. The mill was breaking environmental rules, viewed as crimes to some state legislators.(Kingsbury) This prompted aggressive pollution prevention efforts throughout the mills. As a result, there was a huge wage freeze on the employees. The price "to go green", was having a negative impact in the minds of the Union. (U.S. News). These new policies meant production equipment had to be updated and procedures had to be changed to meet new standards, all at a cost to the facility. Money was being spent to follow the principles of industrial ecology, moreover, employees were not getting their wage increases as expected prompting unrest in the industry. In Jay, Maine 1200 union workers at International Paper went on strike over the wage freeze. Technology was ushering in the millennia, making way for a paperless way of communicating. Computers were allowing people to contact one another with writing a letter, we were seeing more electronic billing and banking. This new reality would evolve and send the paper industry into a whirlwind. Mills across the state were laying off workers year after year. First it would start with the shutdown of a major production machine, then employee layoffs would follow. This trend was common across the state. The new wave of technological growth meant faster and easier ways of doing business for the average person, although, for the paper industry it meant a massive decline in demand for their product. Of course, the need for paper still exists, we use and consume and a variety of paper goods. Still technology slowed down the mills in Maine and decreased production, resulting in lost jobs and forcing many into early retirement. Some Mainers feel it was inevitable paper production slowed giving the worlds technological growth. Unfortunately, it came with economic hardships for many towns across Maine. Today, some of the mills in Maine are still running with just a fraction of the work force from years past. Demand for paper and paper products push minimal production at mills around the state. In the morning at any small-town eatery or coffee shop that looms in the shadow of the abandon smoke stack left by a dying industry, you will hear talk of the way it used to be at the mill. Old timers boast about hard earned injuries