A Famous South Indian Restaurant In The Uk Marketing Essay

A Famous South Indian Restaurant In The Uk Marketing Essay Mirch Masala, a famous south Indian restaurant in the UK started in the year 1995 in Norbury, establishing branches in Tooting in the year 2001, Southall branch in April 2004, Croydon and East London branch in 2005 and Ilford branch being the latest in February 2009, under the watchful gaze of its owner and founder, Mr. Riaz Hassan Sabir, 49. It bears the name of most basic ingredient of Indian cuisine. The specialties are karahi and barbecue dishes. All food is prepared fresh on the premises, which may explain the massive popularity, as it tastes so fantastic. Mirch Masala has a string of awards to its credit. The Norbury branch won a highly commended in the Croydon Guardians Restaurant of the Year awards and the Tooting branch won its region in the Tiffin Cup and has gone on to the national finals. Mirch Masala has been the winner of a number of UK restaurant awards, the latest being TOP 100 RESTAURANTS OF UK voted by EVENING STANDARD (AUG 2003). Business portfolio The entire business is build upon a horizontal integration, dealing only with restaurant business. Expanding its wings in the South London with a total of 6 branches, all branches approved by Halal Monitoring committee, UK. Having the same menu and same style of preparing the food in all branches is unique in Mirch Masala. Mission Statement To provide customers the authentic taste of Indian cuisine and be the best in the Industry on a consistent level Overview of Business Mirch masala started with the first branch in Norbury and succeeded over a period of time, developing further with 5 more branches to its profile. Having over six branches, Mr. Riaz Hassan Sabir enjoys reaping a good profit and delivers excellent services with good quality of food equally over all branches even though the branches are decentralized. Employees come from the same Asian background that has enough idea about Indian cuisine. The business comprises of over 60 employees in all the branches with seating capacity of 170 in Croydon branch, 320 in Ilford, 130 in Tooting, 160 in Norbury, 140 in Southall and 120 in East Croydon. Branches Norbury Restaurant 1416 London Road, Norbury London SW16 4BZ Tel: 0208 679 1828, 0200 765 1070 Email: [emailprotected] Tooting Restaurant 213 Upper Tooting Road London SW17 7TG Tel: 0208 672 7500, 0208 767 8638 Email: [emailprotected] Southall Restaurant 171-173 The Broadway Southall, Middlesex UB1 1LX Tel: 0208 867 9222 Email: [emailprotected] East London Restaurant 111-113 Commercial Road London E1 1RD Tel: 0207 377 0155 Email: [emailprotected] Croydon Restaurant 40-42 Southend Road Croydon CR0 1DP Tel: 0208 680 3322, 0208-6809898 Email: [emailprotected] Ilford Restaurant 7-13 Goodmayes Road, Goodmayes Ilford, IG3 9UH Email: [emailprotected] SWOT Analysis SWOT analysis is a strategic planning tool used to identify internal factors such as strengths, weakness of a business and external factors such as opportunities and threats which should be addressed on the right time in order to be successful over a period of time. SWOT analysis of Mirch Masala Restaurant is identified and specified as follows. Strengths The exterior and interior of the restaurant is clean and tidy The quality and service of the restaurant has created a good brand image over a period of time Gaining of awards covers more customers and provides confidence to the business The restaurant has take away options and also provide outdoor catering service They provide buffet services which creates attention in the minds of the customer, a chance for more people to get the taste Customers of Mirch masala enjoy the bring-your-own liquor policy without any extra cost Dishes are freshly prepared on the premises and the quality is good Higher level of transparency makes the customers feel comfortable about the food they order and about the service they get The restaurant is Halal Meat certified, which covers religious aspects as well Having a own meat shop reduces the expense of purchasing meat which are Halal Free home delivery up to 2 Mile radius for orders over  £15.00 Weaknesses Dishes not being highly priced is a disadvantage, as the quality provided deserves to be priced a bit higher compared to other restaurants Employees from Asian background may affect the kind of service the native people of UK expect Not enough advertisement of the restaurant is given as Marketing plays a vital role The restaurant does not have kebab dishes as people expect a restaurant like this to have kebab dishes since the quality they provide is good and up to the standards Opportunities Expand their business by opening new branches outside London and also in Central London Include kebabs and grill dishes in the menu to attract more customers Main competitors are running slow due to recession, this is a good time to develop with good marketing Threats The competitors are lowering their prices as succeed over Mirch Masala as they offer dishes with low price Recession has affected their business enormously as the business is running slow due to this reason New competitors are opening up businesses in their region which affects business Competitor Analysis Competitor analysis is another important tool in management planning process. In order to succeed in a business, one must keenly watch his competitors. Competitor analysis has several important roles in management planning. To help management understand their competitive advantages and disadvantages, generate understanding of competitors past, present, and future strategies and develop strategies to achieve competitive advantage in future. Mirch masala as a restaurant serving authentic Indian food has many competitors in market as there is a huge pool of Asian population available in the area. The main strategy of Mirch masala is to run business where there is an availability of Asian population, but they need to change their way of thinking and apply some new strategies as competitors are spreading everywhere across. Mirch masala have less competition in the areas where they have established. When they expand their business they need to address geographic issues. Their main competitors are Lahore Kebab, Masala World and other local restaurants. Masala Zone Masala World Group A quick glance at the business Masala zone restaurants display the passion to give real Indian cuisines, friendly service, good value and strong design. The creators are Ranjit Mathrani, his wife Namita Panjabi, and Camellia Panjabi Namitas sister, after success with the acclaimed Indian restaurants Chutney Mary and Veeraswamy. They are ground-breaking, casually stylish and fun Indian restaurants. They combine contemporary design with Indian popular art. The first masala zone restaurant in Soho opened in 2001 and rapidly became one of the most popular Indian restaurants in the UK. The food has the traditional Indian emphasis on healthy eating, balanced meals, fresh food and exciting dashes of spice Strengths: Quick and friendly customer service Clean and tidy environment Exotic Indian ambience in different branches to enlighten customers with the traditional Indian art Quality food, good service and value for money A bit highly priced, targeting niche market Specialties from many diverse regional cuisines of India Chefs are recruited directly from different regions of India, saving cost of training and who are best in their field creating their own specialties Different techniques of cooking to get that unique taste according to the dish Weaknesses: Different branches with different kind of environment may put customers in dilemma about their expectations of the restaurants environment Lower line of transparency Absent of Buffet service Different branches under different name Target Customers: Masala Zone is with no doubt providing exquisite and traditional Indian food focusing mainly to spread its essence to every person in London. This particular restaurant is for all who envy Indian food. Customer base is not filtered, as they concentrate much on the quality, taste of the food and service which is their core strength. Geographic spread: Having branches in Bayswater, Camden town, Covent Garden, Earls court, Fulham, Islington and Soho, their motive is to keep show cast their restaurant according to different locations. They are not widely spread as they have a established their business in London. Lahore Kebab A quick glance at the business Lahore Kebab House is one of the very few restaurants in London which offer real authentic Pakistani cuisine. The sensational aroma of our sultry meals is guaranteed to entice your taste buds. Our visibly open kitchen allows you to witness the high standards of hygiene and quality that we are committed on maintain. The spacious premises of the Lahore Kebab house provided a relaxed environment for you to comfortably enjoy our food. With a history of serving excellence for over 40 years, the Lahore Kebab House can confidently claim to be one of the best Asian restaurants in London. The level of spices can be maintained according to the desire of our customers upon request. Strengths: Strong brand image over a period of time attracts more customers Providing hygienic and good quality food Higher line of transparency Highly priced Weaknesses: Not in attractive place Unavailability of drinks such as Wines and beers Lack of promotional activities No proper marketing strategy is used, as in poor website is maintained Marketing Strategies Every marketing strategy is unique, but if we abstract from the individualizing details, each can be reduced into a generic marketing strategy. There are a number of ways of categorizing these generic strategies. But when comparing Mirch Masala with its competitors we suggest the following strategies on a timely basis to cover the market and become more successful. Growth strategies: Product development The restaurant needs to include various dishes like kebabs and other Indian varieties, so they can cover the existing market and build their own brand in order to defend themselves from new entrants. The restaurants can start selling drinks and spirits on their own premises as to increase profit and lessen the burden of customers to bring their own liquor. Market penetration Mirch masala needs to penetrate the existing market by implementing promotional activities such as advertising, door to door distribution of leaflets. Market development The business is despite of being successful, still faces a fierce competition with its local players. The restaurant needs to open up new branches in other areas of London and few branches in Central London as they are financially strong. Market differentiation After development of their market, Mirch Masala needs to target on Niche market by increasing the price a bit higher as Masala Zone. The reason behind this is the quality and taste of the food they provide, which needs to be addressed strongly. People tend to think that the cheaper the price the worse the quality. Gant Chart Figure 1: Illustration of Time bound recommended strategies for Mirch Masala Recommendation Despite of being successful in the market, Mirch Masala needs to implement the recommended strategies in order to enter new markets with product development and making it target the niche market. To increase the customer base, build a stronger brand image and be successful. References

Product Life Cycle Essay

INTERNATIONAL PRODUCT LIFE CYCLE The international product life cycle is a theoretical model describing how an industry evolves over time and across national borders. This theory also charts the development of a company’s marketing program when competing on both domestic and foreign fronts. International product life cycle concepts combine economic principles, such as market development and economies of scale, with product life cycle marketing and other standard business models. The four primary elements of the international product life cycle theory are: the structure of the demand for the product, manufacturing, international competition and marketing strategy, and the marketing strategy of the company that invented or innovated the product. These elements are categorized depending on the product’s stage in the traditional product life cycle. Introduction, growth, maturity, and decline are the stages of the basic product life cycle. During the introduction stage, the product is new and not completely understood by most consumers. Customers that do understand the product may be willing to pay a higher price for a cutting-edge good or service. Production is dependent on skilled laborers producing in short runs with rapidly changing manufacturing methods. The innovator markets mostly domestically, occasionally branching out to sell the product to consumers in other developed countries. International competition is usually nonexistent during the introduction stage, but during the growth stage competitors in developed markets begin to copy the product and sell domestically. These competitors may also branch out and begin exporting, often starting with the county that initially innovated the product. The growth stage is also marked by an emerging product standard based on mass production. Price wars often begin as the innovator breaks into an increasing amount of developed countries, introducing the product to new and untapped markets. At some point, the product enters the maturity stage of the international product life cycle and even the global marketplace becomes saturated, meaning that almost everyone who would buy the product has bought it, either from the innovating company or one of its competitors. Businesses compete for the rema ining consumers through lowered prices and advanced product features. Production is stable, with a focus on cost-cutting manufacturing methods, so that lowered prices may be passed on to value-conscious consumers. Product innovators must guard both foreign  and domestic markets from international competition, while finally breaking into riskier developing markets in search of new customers. When the product reaches the decline stage, the innovators may move production into these developing countries in an effort to boost sales and keep costs low. During decline, the product may become obsolete in most developed countries, or the price is driven so low that the market becomes close to 100% saturated.

How to make a good impression at acollege Essay

Style of dressing for college varies from place to place, culture to culture, environment to environment, so I can’t recommend you a specific type of dress or style of dressing, instead I had an exclusive and powerful tip for you to determine â€Å"what type of dress you have to wear on first day of college to give a great first impression†. Visit your college before first day or observe senior students of your college and check their dressing style to decide what suites you on first day of your college and in which dress you can make good first impression. Your look First thing counts in your first impression is your look because visual works much more earlier than the any other impression For males I suggest shiny hairs, fresh look and well shaved, smiling and charming face. For females light look, unique hairstyle and updated fashion works well. Neatness and uniqueness are the plus points to create good first impression on the first day of college. Hand carry Choosing your hand carry or college bag is simply recommended to be comfortable and light to carry preferably better suites your personality (height, weight). To get out of confusion you can also take help from your observation of senior students of your college, but I recommend you not to copy them instead develop a unique style of your own to choose college bag or to handle it. Selection of shoes Shoes recommended to wear on first day are that pair of your collection which suites you most and you can feel comfortable in them so you are then able to give your concentration to other necessary matters of giving good first impression instead of fighting with shoes. First day of the college Now come to some simple points you must have in your mind on the first day of college to make a good and powerful impression. Be punctual First thing is be on time. Embed your self in the new environment Don’t worry about finding yourself on the new environment; feel free and easy because those who will meet you are also humans. I had observed myself that many students at first day of the college are terrified that how they face new persons and new place, I suggest you to be normal and feel pleasant to make great impression on first day you must avoid any shyness and don’t be afraid and terrified. Your confidence Take care of your self-confidence its help you to face new environments and persons. Self-confidence doesn’t mean to be overconfidence; it may ruin your good first impression. Be careful about your self respect, self respect is in your hand. Be mature I suggest you to act more mature then other students so you can impress them and make a good start of your college life. Use your smile Use curve of smile to make the new problems and complexions straight. Step by step method of how to make good first impression on your first day of new job First impression Use your body language as a powerful weapon to create good first impression on others but remember not to over act. Handling your face impressions in front of others helps you great on the first day of your college. Manners have their own importance in expressing yourself to others, I suggest you to be well mannered with your fellows and teachers. I think you also known to the most famous saying that â€Å"first impression is the last impression† so observe it and follow it and give your best on every person you met in your college. Place yourself on your teachers place and observe yourself from his/her eyes, it helps you greatly in creating your first impression. Talk and treat politely Politeness attract everyone, keep it in mind don’t prefer to be harsh, it may break hearts. Don’t ever think that others are fools, remember that they also have minds and they can notice any foolish thing done by you. Be friendly and try to blend yourself in those whom you like on first sight. Speaking more then need isn’t good on the first day, lose talking and your volume matters greatly in making your good first impression on the first day of college. Be social Check names of all your teachers and try to meet them and introduce yourself to them personally, it’s a tip I have tried myself in college and after effects of this great first impression on my teachers are so good that I can’t have words to tell you that how much my this act of meeting personally on the first day of college works on my teachers. Try to recognize your fellows, who are going to be in future on your side and who are going to start competition with you in future. Try to recall the names of new fellows. Initial days are most important to create great first impression on your teachers and professors, so use these days to make an impression of brilliant and genius student in front of them, give them your company and be active before them and show yourself a bright and corporative student of your class. Your laugh Laughing a number of times harms your first impression on the first day of college but smile leaves some better points to you. Simple planning Configure your position in the class and seat to sit; it helps you to plan better for the further college life. Your first impression A smart and useful course on methods, tips, techniques and ways you need to build and improve your s Don’t be over smart One point that I had faced during first day of my college is that I tried to be over smart and think â€Å"what I know is unknown to others†, later I came to know that I was totally wrong and big fool, because of my that mistake I now recommend every student going to college â€Å"Please don’t be over smart in first days of college†. Be prepared for odds Be prepared for any ragging or teasing by seniors, I think its better to manage some distance from your seniors who wants to tease you in initial days of college. If you accidently caught by them face them calmly and don’t bother and feel unconfident. Take everything openly and recognize it with open mind don’t hyper of little troubles and problems which comes to as new student of the college. Check your studies Check out your subjects; if anyone comes to your interest, consult it, be active on that subject to create a good first impression in initial days of college, discuss that subject with teachers and fellows to be social. If you feel that some subjects are hard for you, don’t take tension, try to give them your concentration, I hope you can do it but in all cases keep yourself calm and please don’t bother. If you feel insecure, give your self time and take deep breath to boost yourself against the new challenges, feeling free is the main thing you need to prepare for the great first impression on the first day of college. Remember no one come to help you, in college you alone have to help yourself, so be prepared. Be social and try to discuss with others about different matters, there is nothing to worry about on the first day of college.

Are Free Elections Necessary to Have a Democracy

It is important to understand the concept of democratization to examine newly developed democracies more critically and to have a better understanding of the contemporary politics around the world. Since many countries consider themselves as democracies, there needs to be a scale that represents the shared value and aspiration of democracy to evaluate these countries in a critical and objective manner to determine the democratic performance of these governments. The region this essay will be focusing on is central and eastern Europe. When Poland, Hungary, and Czech Republics joined NATO in 1999 (B. C. Biega 2004), it made a great impact in many countries in central and eastern Europe as they start to adopt the concept of democracy in†¦show more content†¦The four countries that will be examined in this essay will be based on these definitions provided on a scale of one to four, one being the best and four being the worst. The four countries that will be evaluated in this ess ay are Albania, Croatia, Latvia, and Ukraine. By studying countries that seem to share similarities with each other, this essay hopes to find differences within these similar countries and highlight the reasons why these differences can make one country more democratic than another. Albania started to develop some liberal policies in the late 1980s after the death of communist dictator Enver Hoxha (Freedom House, 2013). The Democratic Party led by Sali Berisha won the election in in 2005 and is currently the government in Albania (ibid.). Even though the government is accused of being corrupted, the party still won 68 out of 140 seats in the 2009 parliamentary election (ibid.) The European Council declined to grant Albania EU candidate status on December 2012 for the third time due to insufficient reform priorities (ibid.). 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